The domain name of your website, called the URL in geek-speak, is termed as the 'web address' of your website. And therein lies its primary importance. It is the primary address of your website, and that is how the readers and users are going to find your website. So, what are the characteristics of a 'good' web address? How should you go about choosing a suitable domain name for your upcoming website? And most importantly, is it possible to derive any SEO (Search Engine Optimization) benefits from domain names?
Selecting the domain name for your website is a bit of an art, and a bit of science. It is indeed possible to derive significant amount of SEO benefits from a suitable domain name. It is very important, especially if your website is a business website, and it is supposed to act as an online aid to your business. Moreover, a URL remains constant over the life of the website, unless you purchase a different domain name, and transfer your site altogether to the new domain. But this involves all the attendant problems of a change in address. You will lose all the traffic that you built up till date, plus you will have to inform your readers and customers about the new web address. Building traffic over the new domain name is also going to take time, not to mention costs.Read more..
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